Switch 2025
- Product
- Experience
- Client:
- EnterpriseSG
- Date:
- 2025/10
- Completed in:
- 2 weeks
They came to us not for a prop, but for an object that could carry the weight of their story.
When Enterprise Singapore, BLOCK71, and Microsoft prepared to announce their AI Accelerator partnership at SWITCH 2025, they needed more than a backdrop. They needed a centrepiece that could hold the ambition, collaboration, and high-tech identity they wanted the ecosystem to believe in.
We had fourteen days to turn that world into something real.
With only two weeks to design, fabricate, and deliver the launch mechanism from the ground up, Creo.Farm was brought in to create the physical symbol of their partnership — an object that could communicate what a signing ceremony alone could not.
The moment it landed, the centrepiece rewrote the entire event plan.
When we installed the piece onsite, the partners gathered around it and immediately recognised that the traditional paper-signing no longer matched the scale or energy of their message. What was meant to be a simple administrative gesture suddenly felt inadequate for the world they were trying to build.
The signing ceremony fell away, and the object became the moment.
Right there on the event floor, they made the call: remove the signing. Let the centrepiece carry the announcement. The piece became the anchor, the symbol, and the focal point of the launch.
A simple announcement became a myth-making launch moment.
When the event went live, the centrepiece projected a high-tech, modern image, showcased eco-friendly local fabrication, and created a visually striking moment that held the emotional weight of the partnership. The media captured it. The audience responded to it. The partners received the iconic visuals they needed — the kind a paper-signing could never deliver.
Fourteen days, zero compromise. A physical story that reshaped the event.
Designed, printed, assembled, and installed ahead of schedule, the centrepiece didn't just decorate the stage. It reframed the entire narrative of the launch, giving the collaboration a physical anchor that made their world tangible.